Friday, July 28, 2017

Do You Need to Hire a Search Engine Optimization Firm?

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Based on a 2004 Search Engine Marketing Professional Organization study, here are the reasons why most companies employ search engine marketing professionals to create and monitor their campaigns.

  • Companies get more efficiency/effectiveness with a search¬†engine optimizer. (More bang for their buck.) Marketing Sherpa’s
    2005 Search Engine Marketing Study shows that companies who outsource Search Engine Optimization services
    experienced a 110% average increase in traffic over a 6 month period compared to companies that chose to
    optimize in-house for only a 73% gain in traffic. In short, SEO experts tend to significantly get better results
    for your campaigns.
  • It is too hard for companies to stay abreast of SEO best practices.
  • Running a good search engine optimization and pay-per-click management campaign is too time consuming.
  • Companies don’t have the necessary tools in-house.
  • Search engine optimizers have good industry contacts, such as the search engines.
  • Search engine optimization and pay-per-click management is too complicated.
  • It is more economical to outsource search engine optimization and pay-per-click management.
  • Search engine optimization and pay-per-click management results are too complicated to track and measure in-house.